WHAT DO I DO?
BUILD AWARNESS
Create and build brand awareness or affiliation with the brand, product or service.
BUILD INTEREST
Build and keep generating interest in the benefits of using the bradn, product or service, and build sufficient interest to encourage the potential buyer to start to research further..
BUILD DESIRE
Build desire for the brand, product or service through an 'emotional connection', showing the "personal of the brand". Move the consumer from 'liking' it to 'wanting it'.
GUIDE ACTION
Move the audience to interact with the brand, product or service and take the next step ie. downloading a brochure, making a phone call, joining a newsletter or making a purchase, etc.
Mr. I Market Stuff
“Internet Marketing is kinda like fishing…"